Below are a list of full service and specialty agencies that specialize in advertising, marketing, social media and fulfilment.
Fire & Rain is the agency that helps cable, telephone and internet providers capture and keep more customers. Founded in 1981, they are a full-service agency that helps their customers build brands and grow despite being outspent by competitors. Strategy, creative and production are all in-house.
Brogan & Partners is a full-service marketing company with a solid understanding of the cable industry. They have a proven track record of working to create comprehensive results-oriented direct response advertising campaigns for cable clients such as Comcast and James Cable.
TCW Comments: A long time favorite of ours because they are focused on results — and they view creative as a means to drive those results and when you tell them be creative — that doesn’t mean wacky commercials, it means taking a comprehensive approach to a challenge and suggesting creative and proven solutions. The downside…way too much leopard!! (Visit their web site or office and you will understand what we mean).
Since 1995, Tactcom Marketing has specialized in providing the cable television industry with innovative marketing solutions through proprietary and “off-the-shelf” campaigns and fulfillment services.
TCW Comments: Excellent service on ready-to-go creative and fulfillment services at a very reasonable price. Customized creative available as well.
MainTrax is an innovative advertising tracking tool for direct response marketing. With MainTrax, you can precisely monitor your direct marketing campaign responses right from your own desktop—with customized reports to meet your needs. Use MainTrax’s daily data and graphical reports to:
- Separate business-as-usual calls from sales calls
- Measure the effectiveness of each marketing tactic
- Test offers, targeted segments, mail formats and more
- Refine your mail list
- Monitor your call center’s efficiency
- Capture “lost call” phone data
- Increase your responses
- Determine your true marketing ROI per tactic and more
TCW Comments: A combination of quality creative services and the means to track various tactics makes the MainTrax team a great solution for gauging response rates and driving results in the most cost-efficient manner possible!
Kick-ass creative, turned around quickly and on budget. All from experienced industry pros.
TCW Comments: see above — its true!
Ignite Social Media is one of America’s leading social media agencies. Ignite works with cable companies, other Fortune 1000 companies, as well as thriving smaller businesses. Tap into their expertise in this new consumer-generated media. Learn to harness it for your growth.
TCW Comments: If you are not including social media as a tactic in your media mix, you are not reaching a growing segment of your target audience!
PowerDirect produces superior data-driven marketing campaigns that use door hangers, direct mail and interactive web to consistently influence consumers and increase returns. Superior results from these campaigns reaffirm why PowerDirect is a trusted source of unique target marketing for major advertising agencies and Fortune 500 companies.
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Super-Jumbo Specialty Door Hangers: highest quality, precise targeting, reliable distribution.
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Direct Mail:database marketing, complete production services, mail-house and fulfillment.
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Interactive Web: Real Time Personalization (RTP) is a new, dynamic, more flexible upgrade of the personalized URL at significantly lower cost.
TCW Comments:Integrated or stand-alone campaigns that directly reach your target audience!! PowerDirect needs to be part of your marketing mix!
