As product-offerings and competition grow and new marketing tactics become part of your marketing plan, it becomes even more important to know how effective your marketing dollars and tactics are at achieving your goals. These companies can help you measure all of these variables.
MainTrax is an innovative advertising tracking tool for direct response marketing. With MainTrax, you can precisely monitor your direct marketing campaign responses right from your own desktop—with customized reports to meet your needs. Use MainTrax’s daily data and graphical reports to:
- Separate business-as-usual calls from sales calls
- Measure the effectiveness of each marketing tactic
- Test offers, targeted segments, mail formats and more
- Refine your mail list
- Monitor your call center’s efficiency
- Capture “lost call” phone data
- Increase your responses
- Determine your true marketing ROI per tactic and more
Brogan & Partners is a full-service marketing company with a solid
understanding of the cable industry. Their focus on target audience
and campaign measurement PRIZM-based audience segmentation to help you
get the most value out of your direct response campaigns.
TCW Comments: Since they don’t do creative to win awards (although they have) or just to be “creative” (although they are), they believe in making sure the creative drives results and sends the messages for which it was created; and therefore believe in measurement and research!
Joe Scott, with TTC Marketing, can help you solve your tele-service needs. We have extensive experience in outbound sales such as: Service Upgrades, Bundled Sales, Telephony, High Speed Data, Digital Cable, DVR upgrades, Billing Reminder Calls, Not Done’s, Courtesy Calls, Surveys, Outage Updates, Premium Channel Upgrades; The list can go on and on. For Inbound CRM solutions; we have experience in sales verifications, customer service overflow, billing explanations, order processing, save programs, and many more! We operate 365/24/7. We have thousands upon thousands of hours of experience whether for a short term or extended time frame. We can do that!
